About Purcell

Purcell is an innovative retail merchandising company based in Santa Cruz, California. We are a mission-driven team with deep roots in design, engineering, and business operations.

Our mission is to advance bulk, refill, and 'packaged-at-purchase' retailing to realize the benefits of a hyper-efficient bulk supply chain: less waste, more choice, and more margin.

We Work for the Wild

We're surfers, sailors, and swimmers dreaming of plastic-free water. We're designers and doers committed to eliminating plastic at the source. 75% of household trash is food packaging; 40% of all plastic produced is used for packaging. It doesn't have to be that way.

If food didn't need packaging, couldn't we stop producing the plastic? Once you notice just how much of your trash is plastic wrap, bags, and clamshells, you just might get obsessed with this question, too.  

Ocean on a pristine day, with no plastic pollution in sight
Shipping containers because they are the inspiration for Purcell's refill cartridge system that streamlines the bulk supply chain

Inspired by Malcolm Purcell McClean

Malcolm Purcell McClean changed the world the shipping container. By standardizing how goods are packed and moved across the globe, shipping costs, transit time, and theft rates decreased significantly.

With our name, we honor Malcolm. We are standardizing the bulk economy. With universal refill cartridges that fit our streamlined dispensers, we're able to reduce bulk costs, labor, and food waste.

We Design High Quality, Human-Centered Products

David and Russell Conway started Purcell in 2017 to find solutions to end single-use plastics. To advance our mission, we are committed to delivering dispensers and refill systems that consumers and managers love to use.

Close-up of the creation of a new bulk food dispenser.Designers building fixtures for a new bulk food dispenser. Designer holding plans for a new bulk food dispenser. It is innovative because the gravity bin dispenser can hold more items like coffee, cereal, snacks, and candy,Founder taking a break from designing a new bulk food dispenser. The new gravity bin can be used for dispensing coffee, cereal, candy, and more

Our Team

We are a team of engineers, designers, and doers on a mission to end plastic-waste.

CEO

David Conway

USCG Veteran on a mission to end plastic waste.

CPO

Russell Conway

Parsons New School. Award-winning industrial designer.

CTO

Jill Scott

Software development

VP of Design

Matias Botero

Design and systems architecture

Marketing &
Strategy

Cori Wolfland

Marketing, Strategy, and all things business. Berkeley MBA on a climate mission.

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