Purcell (formerly SmartBins) is an innovative retail merchandising equipment company based in Santa Cruz, California. We are a product-driven team with deep roots in design and engineering. Our mission is to advance ‘packaged-at-purchase’ retailing to realize the benefits of a hyper-efficient bulk supply chain.
David and Russell (two of 5 brothers) started Purcell after realizing the answer to reducing household trash relies heavily on the elimination of excessive food packaging. Food packaging comprises ~75% of American household waste, the largest single component in landfills. Food packaging relies heavily on plastic which is causing worrisome pollution. Purcell is dedicated to bringing bulk food from niche to mass-market to solve the problem of excessive packaging.
Piloting with:
One of world’s largest CPGs
One of largest private US companies
FANG company (now pending COVID)
TechCrunch
Retail Top Pick 2018
The partners that are helping bring Filole to life.
We feel for those that have been adversely affected by the pandemic. We are taking COVID-19 as a valuable lesson in how to make our business better, safer, and more resilient. Shopping at Filolē is inherently safer than traditional grocery stores largely due to SmartBins' dispensers. For instance, prepackaged based grocery stores have hundreds of thousands of products lining the shelves. These products go through complex supply chains with many human touch points. However, our dispensers are easy for us to keep sanitized as the handle is the only shopper touch point. We are dedicated to keeping our store fully operational and safe for your family.
